Formed five years ago by New Brunswick filmmaking trio Jon Dewar, Matt Rogers, and Rob Gray, Frictive Pictures has gained a reputation for bringing together the best of local talent to create stunning films, such as their award-winning shorts Choke Hold, A List, and The Beautifully Drowned. Their films have gathered praise and attention from the festival circuit, achieving best picture at Silverware Film Festival and the Tampa Bay Underground Film Festival among others. Frictive seeks to make films that challenge assumptions and provoke discussion. They take a leading role in the Fredericton film community, and, through their not-for-profit Frictive Projects, also produce such events as the Fredericton 48-hour Film Competition, the Pink Lobster Film Festival, and the What's Up Doc? film production program in Anglophone School District West.